Get to know us: Our History, Values, and Vision

GWM
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GWM at A Glance

GWM (Great Wall Motor) is a global intelligent technology company with fully integrated capabilities across design, R&D, manufacturing, sales and service. Product portfolio includes GWM HAVAL, GWM WEY, GWM TANK, GWM ORA, GWM POER, and GWM SOUO, covering SUVs, pickups, new energy vehicles, motorcycles, heavy-duty trucks, and luxury off-road vehicles for diverse mobility needs.

Our Journey

With a long-term global vision, GWM has built a strong international footprint, serving more than 16 million users worldwide.
Through continuous expansion of its R&D, manufacturing and supply networks, GWM delivers reliable and adaptable products across multiple powertrains and use scenarios.

Our Commitment

GWM pursues responsible innovation that balances performance, efficiency and safety, supporting a more enjoyable and sustainable driving experience. Innovation is at the core of GWM’s strategy. GWM’s innovation strength is supported by a global R&D network of over 23,000 engineers and researchers operating 13 R&D centres bases in 4 countries worldwide. This global collaboration ensures continuous advancement in new energy and intelligent mobility technologies.

Brand Position

All Scenarios • All Powertrains • All Users

• All Scenarios: GWM develops vehicles for all scenarios — from sedans and pickups to SUVs, heavy-duty trucks, motorcycles, and RVs — all led by a passion for exploration.
• All Powertrains: we offer users a wide range of power options—ICE, PHEV, HEV, BEV, and hydrogen energy.
• All Users: We take root locally, serve locally, and have built a full-chain global system that spans development, research, planning, R&D, and testing—ensuring technology truly serves local users.

Brand Value

True Spirit • True Passion • True Integration

• Brand Mission
Tech to Enjoy Every Journey. The true value of technology lies in taking on the complexity—so users can enjoy the simplicity.
• Brand Vision
Tech With More Love, World With More Life. By creating "technology with love," we bridge the gap between people and technology.
• Brand Mindset
Technology·Off-road·Fashion

Awards and Recognition

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GWM Cooperation
Collaboration for sustainable growth

GWM Technology
Industry-leading technology
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GWM Europe Website

EU Site

English

Spain Site

Spanish

Italy Site

Italian
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