Information and Policies

This Cookie Policy explains how Great Wall Motor Netherlands Sales B.V. ("GWMEU", "we") uses cookies and similar technologies on our websites, applications, and related digital services (collectively, the "Website"). Cookies support secure and efficient operation of the Website and enable us to provide essential functions such as navigation, dealer search, and service availability.

This Policy reflects the current implementation of the OneTrust Privacy Preference Center, which manages all cookie consent interactions, and the use of Google Analytics 4 (GA4) and HERE Maps services.

Cookies are small text files stored on your device when you visit a website. They may contain a unique identifier and can be used to recognize your device across sessions. Cookies may collect information such as device identifiers, browser type, anonymized IP address, and interaction data.

Cookies can be:
· Session cookies — deleted when you close your browser.
· Persistent cookies — stored for a defined period.
· Firstparty cookies — set by GWMEU.
· Thirdparty cookies — set by external service providers such as Google or HERE.

Our Website uses the following cookie categories. These categories correspond exactly to the options available in the OneTrust Privacy Preference Center, where you can switch each category on or off or reject all nonessential cookies.

Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be disabled. They support functions such as page navigation, security, session management, and access to protected areas. They also include cookies required for the operation of the OneTrust consent banner itself.

Performance Cookies
These cookies collect aggregated, anonymous data about how visitors use the Website. They help us understand usage patterns and improve functionality and user experience. Performance cookies include those used by Google Analytics 4 (GA4).

Targeting Cookies
These cookies may be used to deliver relevant advertising or track the effectiveness of marketing campaigns. They may also support crosssite tracking where applicable. If targeting cookies are disabled, certain personalized or locationbased features may not function as intended.

You can view the full list of cookies, including storage duration and provider, in the Cookie Settings panel provided by OneTrust.

With your consent, we use Google Analytics 4 to understand how visitors interact with our Website.

What GA4 Collects
GA4 uses firstparty cookies (e.g., _ga, _ga_) to collect:
· Device and browser information
· Interaction and engagement metrics
· Aggregated usage statistics

IP Anonymization
Google Analytics anonymizes your IP address before processing. No personally identifiable information is stored in GA4 cookies.

Data Transfers
Google LLC may process data in the United States. Transfers rely on the EU–US Data Privacy Framework or Standard Contractual Clauses.

Legal Basis
Processing is based on your consent under Art. 6(1)(a) GDPR.

OptOut Options
You may withdraw consent at any time via the Cookie Settings link in the footer.

Our Website uses HERE Maps services to provide interactive map features, including dealer search, location display, and route planning.

HERE may set cookies or similar technologies to:
· Enable map rendering and tile loading
· Provide geolocationbased functionality
· Ensure service availability and performance
· Prevent misuse and ensure security

Depending on configuration, HERE cookies may fall under:
· Strictly necessary cookies (for core map rendering and security)
· Performance cookies (for service optimization)
· Targeting cookies (if HERE services are used in a way that supports advertising or crosssite tracking)

The exact classification of each HERE cookie is shown in the OneTrust Cookie Settings panel.

Use of HERE services may involve data transfers outside the EU/EEA. Appropriate safeguards such as Standard Contractual Clauses apply.

Our Website uses OneTrust to manage cookie consent and provide transparency.

How OneTrust Works
· When you first visit the Website, a cookie banner appears.
· You may accept all, reject all, or customize your preferences.
· You can change your choices at any time via the Cookie Settings link.
· OneTrust stores your consent choices in a dedicated cookie to ensure compliance.

Consent Renewal
We may ask you to reconfirm your preferences periodically to ensure ongoing compliance with GDPR and local regulations.

You can manage your preferences in several ways:
· Through the OneTrust Cookie Settings panel.
· Through your browser settings (e.g., blocking or deleting cookies).

Disabling certain cookies may affect Website functionality, including map display, dealer search, or analytics insights.

Where thirdparty providers process data outside the EU/EEA, we ensure appropriate safeguards such as:
· EU–US Data Privacy Framework participation
· Standard Contractual Clauses (SCCs)
· Additional technical and organizational measures

We may update this Cookie Policy to reflect changes in technology, legal requirements, or our services. The latest version is always available on our Website.

If you have questions about this Cookie Policy or your data protection rights, you may contact us at:
Great Wall Motor Netherlands Sales B.V.
Email: info@gwm-eu.com