GWM Europe | Cookie Policy

Cookie Policy

The website [www.gwm-eu.com/eu] (hereinafter, the “Website”) is owned by Great Wall Motor Netherlands Sales B.V. (hereinafter, ‘GWMEU’). This Website uses a technology called “cookies” which allows us to collect information about your use of it.

This Cookie Policy is intended to inform you clearly and precisely about the cookies used on our Website.

1. What are cookies?

Cookies are small files that are downloaded to your device (computer, mobile phone or other device with online access) when you visit a particular website, in order to store information related to your browsing activity.

In general, cookies can serve a wide variety of purposes, such as recognizing you as a user, obtaining information about your browsing habits, or personalizing the way website content is displayed.

The installation of cookies on your computer requires your prior consent, with the exception of technical cookies, which are exempt from this obligation since they are necessary for the proper functioning and navigation of our Website.

2. Types of cookies and which ones we use on our website

There are different types of cookies depending on the entity that manages them, the purpose for which the information obtained through them is used, and the length of time they remain active on your computer.

Below you will find an overview of the different types of cookies most frequently used, although our website may not use all of them. Therefore, below the table, we will provide detailed information on which cookies we use and their specific characteristics.

2.1.- According to the entity that manages them:

First-party cookies: These are those that are sent to the user's terminal equipment from a computer or domain managed by GWMEU and from which the service requested by the user is provided.

Third-Party Cookies: These are those that are sent to the user's terminal equipment from a computer or domain that is not managed by GWMEU, but by another entity that processes the data obtained through the cookies.

2.2.- According to the length of time they remain active:

Session cookies: These are designed to collect and store data while the user accesses the website. They are typically used to store information that is only needed to provide the service requested by the user on a single occasion and disappear when the session ends.

Persistent cookies: These are those in which the data remains stored on the computer and can be accessed and processed for a period defined by the cookie owner, which can vary between a few minutes and several years.

2.3.- According to its purpose:

Necessary cookies: Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference cookies: Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region you are in.
Statistical cookies: Statistical cookies help website owners understand how visitors interact with websites.
Marketing cookies: Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user, and therefore more valuable to publishers and third-party advertisers.
These categories correspond exactly to the options available in the OneTrust Privacy Preference Center where you can enable or disable each category or reject all non-essential cookies.

3. Tools and technologies used

3.1 Consent Management – OneTrust

This website uses the OneTrust tool for cookie consent management.

Through this tool:
• A cookie banner is displayed on your first visit
• You can accept, reject, or configure your preferences
• You can modify your consent at any time
• Proof of consent is stored

3.2 Google Analytics 4 (GA4)

With your consent, we use Google Analytics 4, a service provided by Google LLC, to analyze website usage.
Data collected:
• Device and browser information
• Website interactions
• Aggregated usage data
Features:
• IP address anonymization
• No directly identifiable data is stored
Legal basis: User consent (Art. 6.1.a GDPR)
International transfers: Data may be processed in the United States under:
• EU-U.S. Data Privacy Framework
• Standard Contractual Clauses

3.3 HERE Maps

The Website may use HERE Maps services for functionalities such as:
• Dealer search
• Map display
• Geolocation
These technologies may:
• Install necessary and performance cookies
• Process location data
• Involve international transfers

4. LIST OF COOKIES

You can view the updated list of cookies used, including:

Strictly necessary cookies
First-party cookies

Name	Host	Purpose	Duration
OptanonConsent	GWM-eu.com	364 Days	This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.
OptanonAlertBoxClosed	GWM-eu.com	364 Days	This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.
Test	GWM-eu.com	Session	This cookie is associated with Adobe Analytics. It checks to see if cookies are enabled.

Wey.com

Nombre	Proveedor	Finalidad	Duración
OptanonConsent	gwm-eu.com	364 Days	This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.
OptanonAlertBoxClosed	gwm-eu.com	364 Days	This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.

Performance Cookies
First Party Cookies

Nombre	Proveedor	Finalidad	Duración
s_fid	gwm-eu.com	730 Days	This cookie name is associated with the analytics service provided by Adobe's Site Catalyst product suite. It is a new cookie introduced in 2013 as a 'fallback' visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id.
s_sq	gwm-eu.com	Session	Adobe Site Catalyst cookie, stores information about the previous link clicked within the site
s_cc	gwm-eu.com	Session	This cookie is associated with the Adobe Site Catalyst. It determines whether cookies are enabled in the web browser.

2o7.net

Nombre	Proveedor	Finalidad	Duración
s_vi_ox7Fex7Fmqmx7D	2o7.net	729 Days	This domain is owned by Adobe. The main business activity is: Analytics

Targeting Cookies
First Party Cookies

Nombre	Proveedor	Finalidad	Duración
AMCV_	gwm-eu.com	730 Days	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.
AMCVS_	gwm-eu.com	Session	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier.

Dpm.dempdex.net

Nombre	Proveedor	Finalidad	Duración
Dpm	dpm.demdex.net	179 Days	This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing.

dempdex.net

Nombre	Proveedor	Finalidad	Duración
Demdex	demdex.net	179 Days	This cookie helps Adobe Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.

everesttech.net

Nombre	Proveedor	Finalidad	Duración
everest_session_v2	everesttech.net	Session	This domain is owned by Adobe. The main business activity is: Advertising
everest_g_v2	everesttech.net	364 Days	This domain is owned by Adobe. The main business activity is: Advertising

5. COOKIE MANAGEMENT AND CONFIGURATION

You can manage your cookie preferences at any time:
• Through the Website's cookie settings panel
• Through your browser settings
Examples of browser settings:
• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge
Disabling certain cookies may affect the Website's functionality.

6. INFORMATION COLLECTED

Through cookies, data such as the following can be collected:
• IP address (anonymized where appropriate)
• Device and browser type
• Browsing and website usage data
• User preferences
• Consent status

7. INTERNATIONAL DATA TRANSFERS

Some providers may process data outside the European Economic Area (EEA).
In these cases, we guarantee appropriate measures such as:
• Adequacy decisions by the European Commission
• Standard Contractual Clauses
• Additional technical measures

8. PROTECTION OF PERSONAL DATA

Personal data is processed in accordance with the GDPR and applicable regulations.
For more information, please see our Privacy Policy, where you will find:
• Purposes of processing
• User rights
• Data controller contact information

9. UPDATES

This Cookie Policy may be updated to reflect legislative or technical changes. We recommend that you review it periodically.

10. CONTACT

Great Wall Motor Netherlands Sales B.V.
E-mail: info@GWM-eu.com

Last update: April 2026

Information and Policies

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